How do we change the stigma?
Nowadays, there are more and more people that are wearing durag in public. The shift in perception is hopefully bringing some light into the history behind the durag. Its origin can be traced from centuries of traditions. Black culture should be celebrated and our goal reflects just that. We hope by bringing truth, people would understand durags are not worn by criminals. It is worn by people that just want to enjoy his benefice and outstanding style. We truly want the world to see the durag as a beautiful piece of headwear. The best way to show the true beauty of this headwears it's simply to wear it, show the world your crown, show the world what durag truly means,show the world our legacy, fight the stigma.

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